Reddit marketing for indie games
Your players are already on Reddit. Your game isn't.
I find the subreddits where people who would love your game already hang out, and put your game in front of them in a way the mods approve and the commenters upvote.
Ten questions · about five minutes · no cost to apply
13/day → 40/day
a single post
later, still ranking
behind all of it
One indie game, December 2025. Full breakdown, with the developer's Steam data →
What this actually is
Posts, not ads.
Reddit is where people go to ask what to play next, and the answers they get are from other players, not from a banner. A post that belongs in a subreddit gets read, saved, and argued about. A post that reads like marketing gets removed inside an hour.
So the work is unglamorous: reading the subreddit before posting in it, learning what its regulars actually reward, and writing something that earns its place there. Then showing up in the comments, because the comments are where the wishlists come from.
In the one campaign run so far, the post did well — but the comment that actually surfaced the game picked up 43 upvotes of its own, and the thread is still the top Google result for its target search eight months later. Good posts keep working long after the day they go up.
How it works
Three steps, no retainer to find out if it fits.
You tell me about the game
Ten questions: what it is, what it's like, who it's for, and what's coming up. Five minutes, and it's the whole diagnostic.
I map the subreddits
Which communities fit, which angles work in each, how many posts your game can actually support without wearing out its welcome, and what it'd cost.
The posts go up
Written for the subreddit, cleared with its rules, and worked in the comments. You get told what went where and what it did.
Fit
Worth being honest about.
Good fit
- A Steam, itch, or Kickstarter page that's live
- Something visual — a clip, a mechanic, a look that reads in three seconds
- A real moment coming: demo, Next Fest, launch, big update
- A small budget, or none, and a willingness to say so
Not a fit yet
- Nothing public to point people at
- Nothing to show — no screenshots, no footage
- Asset-flip or shovelware; the subreddits will spot it faster than I will
- Wanting guaranteed numbers. Nobody can promise those
What it costs
It depends on the game, and I'd rather say that than make up a number.
A game with one subreddit worth posting in is a different job from one with eight. Tell me what you can spend on the form — there's a $0 option, and picking it doesn't disqualify you.
I'm still building a portfolio, so some campaigns run for a Steam key instead of cash. If that's where you are, say so and it'll be considered on the merits of the game.
One campaign so far. PeakSpawn is new. The results above are from a single unpaid proof of concept, they're a small sample, and the game it ran for is still unreleased. I'd rather you know that going in than find out later. The method is the same either way, and the case study shows every number behind it.
Tell me about your game.
Ten questions, about five minutes. You'll get a subreddit breakdown and a straight answer on whether this is worth doing for you.
Start the formYou'll hear back within a few days